Internet Marketing Notes

If you are both a Google Analytics and Google AdSense user, Google is seeking your feedback on the following:

1. Which Google Analytics reports do you use most often in conjunction with your AdSense account?
2. Which reports or metrics would you most like to see added to Google Analytics to help you succeed with AdSense?

Google has created a topic thread in Google Group “Anaytics Help” for users to post their feedback.

Here are some of the feedback that I thought are interesting:

• ..allow webmasters to track the visitors clicking on AdSense ads so that unusual click activity can be quickly detected and submitted to Google.
• ..be able to tell what percentage and/or what actual number of visitors left the site via an Adsense ad.
• ..be able to mix Adsense and Analytics data and create a single report that I can mail to my clients.
• ..(have) the ability to see which google ads are being clicked on and how many times. Not just which banner is being clicked on, but which individual ad is being clicked on.
• ..like to see referrer information and user location before they came to the site and clicked the ad.
• ..like to see keyword used if ever visitor found the site through search results.

There were lots of other interesting suggestions. You can find all of them here and post your own feedback too.

Personally, I’d like to see see a single sign-on for both accounts and seamless integration between Google Analytics and Google AdSense reports. What’s in your wish list?

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• New Pricing Structure for AdSense and AdWords Referrals
• New Google Apps Referrals
• New Google Webmaster Tools
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