Wow! Contextual advertising over podcast? Is this a rumor?

A little over month ago, Jennifer Slegg (a.k.a. JenSense) stumbled upon an interesting job posting in Google. The position advertised is for Strategic Partner Development Manager for AdSense for Audio.

Some digging revealed that AdSense for Audio was originally slated for Q3 release, but it’s apparently going through some delays.

Podcasting consultant, Jason Van Orden raised some interesting concerns on how Google is going to measure the performance for an audio ad inserted in a podcast.

Measurement will be the #1 question for advertisers (since it determines their bill) and a potential headache for Google. Google has enough problems with click fraud.

Whatever it is, all this buzz in the blogosphere seem interesting. Let’s keep close watch on Google AdSense’s upcoming offering!

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