AdWords Advertiser? You Better Have a “Quality” Landing Page!
November 10th, 2006 by Jason
If you’re an AdWords advertiser, there’s an important update that you need to know:Â
Google will begin incorporating landing page quality into the Quality Score for your contextually-targeted ads.Â
AdWords advertisers providing low quality landing page will see:
1) increase in minimum bids for Google.com and the search network and/or
2) decrease in traffic traffic across content network
Why the update?
This AdWords update is to ensure that advertisers provide the best user experience to users who click on the ads.Â
To know what constitutes a good user experience for a landing page, Google recommends referring to the Google AdWords Landing Page and Site Quality Guidelines.
Takeaway point?
If you’re an AdWords advertiser and you’re guilty of not providing the best user experience in your landing page, or if you’re in the business of arbitraging, it’s time to do something about it as it may eventually affect your ad visibility factor and possibly your bottom line.
I’m an AdSense publisher, so what?
From the AdSense publisher’s perspective, this update will lead to more ads offering more relevant and substantial content showing up on your site. There’s even this fascinating suggestion by Darren McLaughlin that there may be a slight pay raise for AdSense publishers. How true this will turn out, we’ll see…
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