Amazon Context Links: Yet Another Way of Monetizing a Site
March 31st, 2007 by Jason
Context Links automatically add links on-the-fly based on your page content (much like Kontera and Intellitext). When a user follows the link and purchases a product, you’ll earn referral fees. So, it’s a CPA (Cost Per Action) program. All you need to do to get it running is to embed a piece of code (Javascript) in your page and let the code do the work for you.
There are numerous customization options for Context Links. For example, you can control the number of links to appear on each page, Amazon product categories to be linked, matching of exact product names only, the style of preview windows when hovering over links, and even style of the link underlines (e.g. single, double, dashed).
At the moment, I don’t have an idea of how well Context Links does its phrase-matching but I like the fact that you can actually limit matching to only the exact product names. That way, you’ll limit auto-creation of unnecessary links and hopefully, that translates to better conversion rate.
For more information, check out the details in this blog post.
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