In case you’re unaware, Google has recently reached an agreement with Twitter to include tweets in their search results.
The article by Julie Batten gives a good account on how SEO can be applied to Twitter content.
I summarize some of the tips here:
- Ensure you create a keyword-rich Twitter profile
- Ensure your tweets are keyword-rich and have a prioritized sequence of keywords
- Build relevant followers — followers are your in-bound links
- Generate in-bound links via other sources (e.g. article submission) to improve authority of your Twitter profile
- Encourage others to retweet your Twitter content
- Choose a relevant Twitter username and account name
I’m sure we’ll see more concrete findings on the effectiveness of these SEO techniques in the coming months.
Happy tweeting!
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