As I signed on to Twitter yesterday, a notification banner caught my attention.

It says:

Hi there, you’re part of a beta group receiving this feature, which means you may start seeing retweets in a new way. People who don’t have this yet will see your retweets prefaced by “RT”.

I went over to Evan William’s (Twitter CEO) blog and according to him the new feature addresses some of the drawbacks that came about from the organic RTs i.e.

• attribution confusion
• mangled and messy problem that happens when someone edits the original tweet
• redundancy with multiple RTs of the same tweet
• noisiness that happens when people over-retweet
• RTs are untrackable

With the new Retweet feature,

• There’s a handy icon for spotting a retweet
• There’s a retweet link by each tweet and, with two clicks, it will be sent on to your followers
• You can turn off Retweets for everyone you follow (individually)
• The old-school retweets are still allowed

I think I quite like it. Retweets look more streamlined and it’s now easier to retweet from the web interface.

What do you think?

Related posts:

1. SEO Tips for Twitter Content